Is Social Media changing the face of TV?

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• Do VoD applications need to offer a level of engagement with Social Media?

  With almost half of Brits admitting they use sites like Twitter, Facebook and MSN messenger to discuss a TV programme whilst it's on air, the shape of TV viewing is changing dramatically. According to Thinkbox’s research released last week, Social media has enabled people to ‘watch (TV) together’ virtually with 30% of respondents saying they often talk to their friends online whilst watching their favourite shows.

  The rise of Social media, along with the use of forums and blogs illustrates the popularity of sharing content with others; commenting and sharing views, providing recommendations to friends and family. It is changing the way we view TV - what was a passive activity is now becoming more interactive. So it is only natural that Video on Demand applications offer these new levels of interaction too.

  Effectively integrating with this medium is key. Our TV recommendations App on the Samsung Smart TV was built with simplicity in mind. Built for ASTRA, and winner of the Samsung Smart TV Challenge, the App’s main function is content discovery.  Whilst users can view programmes by category or genre, they can also view and share recommendations with friends via Facebook and Twitter. This type of Social integration is ideal as it works alongside the App without over complicating the experience.

  The rise of the companion App is another example of how users can interact with both Social media and Premium content. These apps, can work alongside linear or VoD content to allow users to comment in real time with other viewers and Tweet, rate or store images and clips in their own media library.

  With the technologies available, it could appear overwhelming to find the right level of engagement. Choosing the right level of functionality needs strategic thinking to get an effective ROI. According to Digital Spy, the shipment of Connected TV’s to the UK is forecast to reach a staggering 11 million by 2014. Connecting your VoD service to Social media could encourage viewers to engage with this new digital platform.